This week, Divine has announced a new agreement between A.I.Motokinisis and the prestigious Limassol based advertising agency. The new deal officially appoints DivineAdvertising as the agency responsible for Ducati, Harley Davidson and M.V.Agusta motorcycles, Polaris ATV’s, SeaBob sea sport machines and Vredestein tires.
So far this year, the agency has been hand picked by clients including: Titan Office Furniture, Petraland Stone Merchants, Hercules Trophies, ArteM Furniture, Johnsof and Andreas Chrysostomou Trading (representatives of Staedtler, Rexel and other well known stationary products) to undertake their Marketing and communications plan. The agency is also awaiting results from their pitch in Thessaloniki to the supermarket discount giant Lidl.
The Director at Divine Advertising, George Theodorou, commented that “last year was a great year for both us and our clients, this year we are even more ambitious and we are looking forward to some hard work!”
An interesting “sci-fi” story about the future of advertising. Is not far away though, we’ve seen many things from sci-fi movies becoming reality… The only way to stop this from happening is to keep our pencils sharp. Literally!
Σε τέσσερις διαφημιστικές εταιρείες έχει περιορίσει η διεύθυνση της Lidl Κύπρου τις επιλογές της για την εταιρεία που θα αναλάβει το διαφημιστικό της κονδύλι και την επικοινωνία της στο νησί.
Σύμφωνα με έγκυρες πληροφορίες του InBusinessNews οι τέσσερις εταιρείες που διεκδικούν το λογαριασμό της Lidl είναι η DeLeMa-McCann/Erickson, Gnomi Communication Consultants, Divine Advertising και DDB Cyprus.
Οι τέσσερις διαφημιστικές πήραν παράταση δύο βδομάδων για να καταθέσουν τις τελικές τους προτάσεις στη Lidl και στη συνέχεια θα αποφασίσει με ποια από αυτές θα συνεργαστεί. Υπολογίζεται πως η Lidl προτίθεται να χρησιμοποιήσει σημαντικό κονδύλι σε θέματα επικοινωνίας το οποίο θα ξεπερνά το 1εκ. ευρώ.
Υπενθυμίζουμε πως η Lidl αναμένεται να κάνει εγκαίνια το φθινόπωρο του 2010.
Logorama is a 16 minute, Oscar® nominated short movie made completely out of logos and brand characters produced by H5.
A brilliant concept presented in an interesting way. The movie consists of an advertiser’s “utopia” where everything is logos, advertising signs and figures used throughout the world. In this “utopia” that AOL man, Bic pen man, Michelin fat guy and many others live, everything (buildings, streets, etc.) are made out of logos. And, interestingly enough, Ronald McDonald is a psychotic outlaw!!
Above you can watch the trailer and here you can watch the full movie. Enjoy!