The Divine Advertising Blog

Great - Restaurant Tour

A tour through the Dine-in Great restaurant and Take-Away, at 9, Pargas str, Nicosia, prior to the opening 3rd of February 2012.

When we were envisioning the GrEat brand and creating the unique characteristics that would one day differentiate it in the market, a unique signature sound was part of the secret ingredients. The brief sounded simple: create a sound that would be instantly recognisable, memorable, fresh and trendy. Capable of maintaing multiple informative messages and promotions whilst working for various platforms including music on hold for the telephone, television, radio and in store. As if that was not a tall order, we also had to choose a telephone number that could fit in with the sound in such a way that it too would become memorable. We hope you agree that the result is simply…Great!

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Great - Facebook Competition

A campaign in 2012 would not be a campaign without a social network strategy. A GrEAT competition is launched in February 2012 sponsored by Top Kinisis where a lucky winner will walk away with a fantastic MSC Mediterranean Cruise, even the runner up prize is huge, a weekend treat at the Akamas Spa Retreat. Designed to be Viral, Divine’s unique take on social strategy promises huge results.

Great - In-Store Flyers

As many of you already know, a campaign message should be consistent not only through media but also inside the store. With this in mind, the Divine creative minds created a set of messages for in-store promotion outlining some of the messages we wanted customers to remember.